For salons
It's like the software big companies use but now accessible to small businesses.
Use our AI CRM or bring your own. Every client, call, email, booking and sale lands in one place. It traces every booking back to the post, listing or mirror card that started it, and every morning it shows you what needs you.
Invitation only. Connect your tools in a few clicks, or we can set them up for you.
A map of the Phoenix area for Linden Row Hair and Beauty, an example salon. Bookings and calls from Oct 1 to 23 trace back to the source that brought them and fill a sales by source list. Then one call is followed: Sienna Valenzuela in Glendale called on the Instagram bio line about her wedding. It became a paid bridal party of six, and $1,785 is credited to Instagram, which moves Instagram's sales from $10,912 to $12,697.
As of Oct 24, 2026. Sales are paid tickets. New clients are first visits.
Busy chairs keep you booked. They don't show you where new clients came from, which calls went to voicemail, or which bridal quotes went quiet. Four questions every owner asks, and what 10XIQ answers.
Sunday afternoon. The salon is closed and the phone keeps ringing. By Tuesday, the bride has booked somewhere else.
You sent a bridal quote two weeks ago. Nobody has followed up, and her date is getting closer.
A bridal party of six paid last Saturday. Was it Instagram, the Google listing or a referral that rang the phone? Nobody can say.
You know the deposits. You can't say if this month is ahead of the same days last month, or why.
Example company, sample figures. Linden Row Hair and Beauty, Phoenix.
National salon chains and private-equity groups have analysts, marketing teams and someone whose whole job is tracing every booking to its source.
10XIQ gives an independent salon the same answers. No new hire. No swapping out the tools you already pay for, or use ours.
1Tools you already pay for
2One record per client
Matched by phone and email. QuickBooks wins on names.
3What you see every morning
Connect your tools in a few clicks, or we can set them up for you. 10XIQ matches everything to one client, and every morning it shows you what needs you.
Every booking carries its source with it. Here is the call from the map, followed all the way to the money.
Friday, Oct 2, 6:12 PM. 3 min 48 s. Answered by Avery Cole.
Getting married Oct 17 and saw the bridal reel, asked if Monique can style her and five bridesmaids, and booked a bridal trial for Tuesday.
Comes in on the Instagram bio line, so the source is set before Avery says hello.
Monique Hayes, $135. The trial look is photographed and saved to her record.
Bridal party of 6, $1,650, styled on the wedding morning.
$578, 35% to hold the date. The booking moves to Booked.
The reminder text went out at 10:00 AM. She replied C.
Monique Hayes and Gabriela Ortiz, four hours.
The balance is paid and the sale is traced back to the first call.
Use our AI CRM or bring your own.Every client, booking, call and follow-up in one place, with the money beside it, in the order you check them. Every screen below is from one example salon.
Calls to return, follow-ups due, new leads, open bookings and services booked. Under them sits this month against the same days last month, so you know in ten seconds whether the week is working.
Sales, from QuickBooks
Up $9,151, or 9%
Services booked counts every service done or on the book from Oct 1 to 23.
Every chair's day on one screen: who's done, who's in the chair and what's still open. Clients book themselves online in 15-minute slots, get a text the day before that says Reply C to confirm, and pay a deposit to hold big work. Cancel inside 24 hours and the deposit stays with the salon.
Swipe for the whole day.
7 of 10 chairs shown. 309 of the 940 appointments Oct 1 to 23 were booked online.
Friday, Oct 23, 10:00 AM. Sent from the salon's number.
Confirmed on the book, 10:04 AM
Reply C to confirm.A C marks the appointment confirmed on the book.
Calls, texts, online bookings, website chats, QuickBooks sales and clients brought over from HighLevel or another CRM merge into one record, matched by phone and email. The timeline shows every call, visit, deposit and payment, with the notes, the tasks and her stylist right beside it.
Matched by phone to a 2024 QuickBooks client. QuickBooks wins on names.
First balayage. Wants a soft, low-maintenance blonde and is bringing photos of her sister's wedding color. Prefers texts.
"Booked her first balayage with Lauren, set a patch test for today and asked if Lauren can match a color from a photo."
"Asked what balayage costs and whether she needs a patch test. Quoted from $340 from the price list, with the estimate note. Left her phone number."
1 more due today.
Day
Time
Taken times come from Monique's book. A consult booked online lands on the same timeline.
Bridal parties, extensions, color correction and keratin move through Inquiry, Contacted, Consult booked, Booked, Done and Paid. Drag a card to move it, and the move lands on the client's timeline. Every booking has an owner, and a Gone quiet list catches the quotes nobody has touched in 14 days, so a $2,100 bridal party doesn't slip away.
Swipe for every stage.
Gone quiet: 6 open quotes, $5,890, no activity in 14 days.
Mark lostThe 7 wins from Oct 1 to 23, $8,405, sit in Done and Paid. Booked holds 15 future dates with deposits paid.
Missed calls, voicemails and new website leads land in Calls to return, with Play and Call buttons. Each recorded call gets one sentence and a kind: Booking, Inquiry, Existing client or Sales pitch. Click to call goes out on your own tracking number, and a recording notice plays first.
"Wants a balayage before Thanksgiving and asked if Lauren has anything open in November."
"Asked what keratin smoothing costs, was quoted from $360 from the price list and left her number."
"Called while the salon was closed. Wants a bridal trial in March and asked for a call back."
Each call gets one sentence, labeled "From the call recording," and a kind.
Answered by Avery Cole 152, Tessa Ruiz 131 and Marcus Odom 14. 15 missed calls left no message.
Every new email is read, tagged to the right client, booking, vendor or stylist, and assigned to the person who handles it. Spam and likely spam go to their own folder. Replies are drafted for you, and nothing sends until you click.
Valenzuela bridal party, before and after Six looks from last Saturday's wedding. 12 photos attached, the bride said yes to posting.
Bridal hair for May 15, party of 5 It's me, my mom and three bridesmaids. Do you take a deposit to hold the date, and what does a trial cost?
Need to move Thursday Something came up at work. Is anything open Friday afternoon with Sofia?
Re: Extensions aftercare Is it OK to use my own dry shampoo on the tape-ins, or should I buy yours?
Order 5512 shipped Hand-tied wefts, #613 Bleach Blonde, 22 in, 3 packs. Arrives Tuesday.
Invoice 22817 for PO 3391 Back bar restock: bond builder, lightener and 2 cases of color safe shampoo. Due Nov 23.
Change a tag or an assignee with one click, and 10XIQ remembers it for that sender.
Works with Gmail and Google Workspace. Each person connects their own Google account in a few clicks.
Sales means paid tickets, read from QuickBooks. Deposits held are money for work not done yet. Deals won is a pipeline number. 10XIQ keeps the three apart and labels each one. A What sold view breaks sales into color, cuts, bridal, extensions, retail and the rest, with the average ticket for each.
Retail: 249 products on 199 of the 885 tickets. Averages include add-ons and retail on the same ticket.
This month by person, from the book, the front desk and every ticket. Rebook rate counts the clients who booked their next visit before they left the chair. Earlier months come from QuickBooks and the clients you brought over from HighLevel or another CRM.
Chair use 87%. Average ticket $252.
Chair use 90%. Average ticket $191.
Chair use 85%. Under the goal, so ask before the client leaves the chair.
The red tick marks the 70% rebook goal.
940 appointments. A third of them were booked by the client online.
$7,583 in retail across all ten chairs.
Shampoo on the shelf, lightener and color tubes in the back, and extension hair by shade, in one list with what's on hand, what each one costs you and what you charge. Know the #613 wefts are in before you book the install.
| Item | Kind | On hand | Your cost | Your price |
|---|---|---|---|---|
| Hydra Cactus Shampoo, 10 oz | Retail | 15 | $9 | $24 |
| Bond Repair Treatment, 3.4 oz | Retail | 6 | $22 | $52 |
| Lightener Powder, 1 lb | Back bar | 4 | $24 | Used in services |
| Color tube 8N, 2 oz | Color | 5 | $6.50 | Used in services |
| Developer 40 vol, liter | Back bar | 1 | $6 | Used in services |
| Hand-tied wefts, #613 Bleach Blonde, 22 in | Extension hair | 2 packs | $188 | Quoted per install |
9 items are at or under their reorder point, and 3 of them are already on order. Service and retail prices come from one price list, the same one the website chat quotes from.
Files keeps before and after photos, consent and patch test forms, bridal contracts and every call recording by month, with no public links. Projects is where you ask your marketing team for a new landing page or an ad change, then watch it move.
31 before and after sets, 27 patch test forms and 21 bridal contracts. Owner logins have no public share links.
Know where every client came from.Keep what fills your chairs, cut what doesn't before wedding season, and turn more website visitors into booked appointments.
For each source, 10XIQ shows leads, new clients and sales, and for ads it adds spend, cost per lead and return. A booking made over the phone is credited to the line that rang, so the Instagram bio, the Google listing and the mirror cards each get their own credit.
| Source | Spend | Leads | New clients | Cost per lead | Sales | Return |
|---|---|---|---|---|---|---|
| posts and DMs | 21 | 9 | $12,697 | no ad spend | ||
| Google Ads | $1,295 | 5 | 3 | $259 | $8,409 | 6.5x |
| Google Maps listing | no spend | 6 | 4 | $12,916 | no ad spend | |
| Website booking | no spend | 6 | 4 | $15,941 | no ad spend | |
| Referrals | no spend | 4 | 2 | $17,777 | no ad spend | |
| Walk-ins | no spend | 3 | 3 | $32,300 | no ad spend | |
| TikTok | posts and DMs | 4 | 0 | $0 | no ad spend | |
| QR on mirror cards | none this month | 2 | 2 | $5,129 | no ad spend | |
| Not recorded | 3 | 2 | $7,124 | left out | ||
| Total | $1,295 | 54 | 29 | $259 per paid lead | $112,293 | 6.5x paid |
Leads are calls, texts, online bookings, forms and website chats. New clients are leads who came in for a first visit. TikTok brought 4 leads and no first visits yet.
Humanyze is the chat on your website, in your salon's own voice and colors, with your jokes and a name if you want one. It listens, answers in plain words and uses only your pages, your team's answers and your price list. It sounds human, says it's an assistant whenever anyone asks, and never invents a price, a date or an offer.
Friday 8:47 PM. This chat is saved so the team can follow up.
Handed to the team
Hi, I'm Linden Row's website assistant. Ask about services, prices or booking, or I can have the front desk call you.
I'm Sloane, Linden Row's website assistant. The team picked the name, and I've grown into it.
I'd do it myself, but I'm all chat and no shears.Used now and then, where it fits.
Lauren has Tuesday at 10 open, and a first balayage is 20% off this week.
It promises a time and an offer, and neither one is in a source. The check runs in code.
Prices come only from your price list. The estimate note is added in code to every reply that has a price.
The tag runs from your own website's address and keeps the click ID, landing page, device and town for each visit. Your Instagram bio, your Google listing and your mirror cards each get their own tracking number, so a call carries its source before anyone picks up.
Most people who visit your website never call, book or fill out a form. Beacon, the 10XIQ website visitor ID, identifies many of them by name, email and mailing address, matches them to your leads and clients, and shows the ad or search that brought each one. When a visitor is already a lead or a client, your team follows up knowing what they looked at.
Beacon is optional, and everything else on this page works without it. We turn it on for your salon, and its price depends on how many visitors it identifies each month. A returning visitor is not counted again.
214 people were identified on your website from Oct 1 to 23.
| Visitor | Pages viewed | Came from | Tier | Matched |
|---|---|---|---|---|
| J.M.Tempe | Balayage, Prices8 pages, 3 visits |
Google adBalayage, Phoenix |
Acting | Matched to a lead |
| R.A.Glendale | Haircuts2 pages, 1 visit |
Google searchFirst page /haircuts |
Browsing | New visitor |
| D.T.Paradise Valley | Color correction, Prices7 pages, 2 visits |
Google adColor correction, Phoenix |
Acting | Existing client |
| K.S.Mesa | Extensions, Prices5 pages, 2 visits |
QR code: Mirror cardsFirst page /extensions |
Ready | New visitor |
| M.O.Biltmore | Bridal, Gallery6 pages, 2 visits |
InstagramFirst page /bridal |
Interested | Existing client |
| L.P.Chandler | Lashes and brows, Book4 pages, 1 visit |
Other sitesFirst page /lashes |
Ready | New visitor |
Here, initials stand in for names. In 10XIQ, names show after each person on your team ticks "I have read how this list may be used." Tiers run from Passing and Browsing up to Interested, Ready and Acting.
Beacon fills a sale's source only when the CRM and the ticket left it blank, and only from an ad visit in the 90 days before. A credit never adds a sale.
Every missed call lands in Calls to return with the voicemail, the source and a Call button. Click to call dials out on your tracking number, so the callback is recorded on the same client. The salon is closed Sundays and Mondays, the phone still rings, and the missed ones are often brides.
When they came in
15 of the 41 left no message. They still land in Calls to return with the number and the source.
Each code on a mirror card, business card, bridal brochure, window decal or retail bag is its own source, with scans, leads and sales. A scan becomes a lead when that visitor books online, calls, texts or starts a chat.
10XIQ watches your tracking, calls, bookings, spend and website. When a number moves, it opens a ticket with the evidence, and later checks that the fix held.
Online bookings stopped tracking on the balayage page. 0 tracked bookings from /balayage since the Oct 3 page edit, 31 in the week before.
Evidence attached. The Book button on the page lost its tracking link in the edit.
The Book button carries its source again.
27 bookings tracked since the fix.
Bookings are tracking again. 10XIQ checked the fix held.
When something can't be measured, 10XIQ tells you why. Here is the return on Google Ads, with what it counted, what it left out, and what would make it exact.
Connect your tools in a few clicks, or we can set them up for you. 10XIQ changes something in one of them only when a signed-in person clicks.
Everything above works today. These are next.
Yes, an AI CRM. Use ours or bring your own. Ours has clients, the appointment book, online booking, the pipeline for big work, notes, tasks and follow-ups, and the Today screen. Already on HighLevel or another CRM? Keep it running and 10XIQ reads it, or bring your clients and bookings over. Either way, you can do it yourself or we can set it up for you.
No. 10XIQ reads QuickBooks, your Google listing and ads, the leads from your Instagram and the CRM you already have. The tools you use every day keep running as they are.
You can connect your tools yourself in a few clicks, or we can set it up for you.
The day before each appointment, at 10 AM, the client gets a text that ends with Reply C to confirm. A C marks the appointment confirmed on the book. Big work such as bridal parties, extensions and color correction takes a deposit by card when it's booked, and a cancellation inside 24 hours keeps the deposit.
Roles are Owner, Salesperson and Viewer. You choose which one each person gets.
No. It answers only from your pages, your team's answers and your price list, and the check runs in code. Every price comes from your price list and ends with a note that it's an estimate, not an official quote. When it doesn't know, it says so and hands the visitor to your team.
You can. Each person connects their own Gmail or Google Workspace account and sees only their own mail, plus any email assigned to them. Message bodies and attachments stay in Gmail and are read when you open them. To sort a thread, 10XIQ reads the sender, the subject and the first lines. Spam and likely spam move to their own folder, and nothing is sent or deleted without your click.
Recordings stay in your own file store, with no public links. Each call gets a one-sentence summary, labeled "From the call recording." Full transcripts are for the team that sets up your account.
10XIQ gives an independent salon the answers a big chain pays analysts for.
Invitation only. Tell us about your salon. Connect your tools in a few clicks, or we can set them up for you.